In the digital world, simply having a great team or a well-known brand isn’t enough. You need a strategic plan to guide potential fans and customers from their first interaction with your brand all the way to becoming a lifelong supporter. This is where the sports marketing funnel comes in.
The conversation around Artificial Intelligence in marketing has fundamentally shifted. It’s no longer a futuristic ‘what if’; it’s a practical, daily reality, with AI now woven into the core logic of the platforms we use every day, from creative assistants to the bidding algorithms in Google Ads. The question is
Why Rebranding in Sports Is More Than a Fresh Coat of Paint? In sports, rebranding isn’t just about changing logos or colours, it’s about making a statement. Whether you’re responding to evolving fan expectations, expanding into new markets, or shaking off outdated perceptions, a successful rebrand can reshape a brand’s
As Black Friday approaches, sports brands have a golden opportunity to boost their revenue by capitalising on the biggest shopping day of the year. At our sports marketing agency, we understand the unique challenges and opportunities that come with marketing in the sports industry. Here’s a guide to building effective
Artificial Intelligence (AI) is transforming how we interact with social media, allowing platforms to become more intuitive, personalised, and efficient. In 2024, AI integrations are rapidly evolving to enhance user experience, streamline content creation, and provide valuable insights for marketers. Let’s explore how AI is being utilised by popular social
As the sports industry continues to evolve, the integration of cutting-edge technology in marketing strategies is no longer a luxury—it’s a necessity. To remain competitive and deliver exceptional value to fans and stakeholders, embracing technological advancements that drive innovation and efficiency is paramount. Key Insights and Trends AI and Machine
Google’s Consent Mode V2 builds upon its predecessor, aiming to provide a more flexible and privacy-centric approach to managing user consent for tracking and analytics purposes.
Let’s explore how the sports marketing landscape is evolving across various social media channels and how businesses can leverage these platforms to achieve their marketing objectives.
In the ever-evolving landscape of email communication, ensuring the security and authenticity of messages has become paramount. Recently, two of the largest email service providers, Gmail and Yahoo, have updated their DMARC (Domain-based Message Authentication, Reporting, and Conformance), SPF (Sender Policy Framework), and DKIM (DomainKeys Identified Mail) requirements, signaling a
As the winter winds bring a chill in the air and cities adorn themselves with twinkling lights, the sports industry finds itself at the crossroads of competition and holiday cheer. Christmas, with its festive spirit, impacts the sports landscape in ways beyond the seasonal tournaments and games. In this blog
In the ever-evolving world of consumer-driven markets, B2C companies are constantly seeking innovative ways to engage their audiences and stay competitive. One dynamic strategy that has gained traction is partnering with sports marketing firms (like us 😉). These specialised agencies harness the power of sports to enhance brand visibility and
In the world of sports, where every second counts and every move is critical, the way fans consume content has undergone a monumental transformation. Gone are the days of waiting for your favourite match to air on television or for the newspaper to deliver yesterday’s scores. In this digital age,
In the realm of digital marketing and web analytics, staying ahead of the game is crucial. Google Analytics is an indispensable tool for businesses aiming to track and analyse their website’s performance. However, the landscape of web analytics is ever-changing. In this blog post, we’ll explore the key distinctions between
With around 8.3 million fans tuning in each year1, the Rugby Six Nations 2023 was the perfect opportunity for rugby to grow its audience and shake off its traditional elitist image. In TikTok’s second year as a sponsor, the social media platform was uniquely situated to draw fans and followers into the action
In 2023, sports marketers need to continue to embrace the digital revolution and how this is shaping the behaviour of sports fans. How are audience habits changing? And what opportunities does this create in the world of sports digital marketing? Audience habits in 2023 Social media The role of social media in
For Facebook marketers and advertising agencies, Q1 is for allocating budgets for offline, digital, and paid marketing. This marks a crucial time of year, as during this stage it’s vital to plan for fluctuating costs on Facebook. These costs change year on year – 2021 to 2022 saw the average
It’s fair to say that the performance of the FIFA World Cup 2022, with its human rights controversies and Christmas-clash challenges, was hard for marketeers to predict. Days after Argentina’s nail-biting victory over France, it’s clear that this was another record-breaking World Cup, despite its unique set of challenges. While stadium
When festive meets football On 20th November in the UK, the first ever Winter World Cup in the Northern hemisphere collided with peak advertising season and disrupted our usual festive TV viewing experiences. With this Qatar World Cup/Christmas mash-up in full swing, we look at how brands are handling the
Uncharted territory The FIFA World Cup presents an almost unprecedented opportunity for marketeers. In 2018, 3.5 billion viewers tuned in to the event1 – almost half of the entire human population – and the competition added an estimated £2.1 billion ($2.4 billion) to the global advertising market2. This year, Qatar
The ultimate entertainment destination From fitness brands to professional sports teams, TikTok is rapidly becoming the social platform of choice for sports marketers to showcase their products, services, and activities. 73% of TikTok users agree that it is the most entertaining platform1, and it’s this penchant for fun that makes
Following the buzz around this year’s UEFA Women’s Euro, the rising popularity of women’s football is now on everyone’s radar. In truth, this had been building for years, arguably gathering speed and momentum since the 2019 FIFA Women’s World Cup. Increased coverage has had a hugely positive impact on attendance
In their #FeelTheConnection campaign, Vodafone utilised the latest Augmented Reality (AR) and Virtual Reality (VR) 360-degree technology to bring fans an altogether different, more immersive experience of the action.
As a marketer, a detailed understanding of the current demographic landscape on key social media platforms is a crucial part of your role as it helps to inform your social media campaigns and longer-term strategies.
Q1 is a crucial time of year for advertising agencies and Facebook marketers alike, as most teams will allocate budgets for offline, digital, and paid marketing. It is vital during this stage to plan for fluctuating costs on advertising platforms such as Facebook.
What is your biggest fear as a marketer?
Is it making a typo in a global content campaign or being unable to deliver the target ROAS that you promised to your new client? Or perhaps you think you can’t find solutions to the latest iOS 14 changes?
iOS 14 changes and how they will affect marketers? The ability to run hyper-personalised and trackable campaigns is becoming difficult for marketers across the advertising industry.
The Tokyo 2020 Olympic Games well and truly delivered! Broken world records, icons made, national heroes immortalised, medal hauls secured, and athletes’ social media followings skyrocketed.
What does it take to earn a title like this in the current sports advertising market? Do you need to be sports growth experts…maybe have multiple digital specialisms, or offer your clients unbeatable performance? Digital Playmakers have accomplished this industry status by providing our clients with this bespoke combination and
Digital Playmakers know that any agency in the sports industry could make this claim about themselves on their website without having the evidence to support it. Don’t worry, Industry Insights readers, we hear you. Fortunately for us, we have our bespoke digital specialisms plus our sport expertise to support this statement –
This latest instalment of Industry Insights won’t be a sales pitch on why you should work with us, although we are always happy to help new and existing clients. Instead, we are looking to illustrate how sports marketing companies can help those operating in the sports industry space – and
If you are a brand, rights holder, or an aspiring sports marketer, then listen up. But why? we hear you ask? Good question. Digital Playmakers has created a helpful list of the top five sports marketing agencies operating at the peak of their game in their respective specialisms. We have
Our Top 10 List of Sports Marketing Agencies The sports industry is brimming with different types of agencies that specialise in everything from sponsorship activation to content creation. But how do you know which is the best for you? Does the agency have the right specialisms to meet your requirements,
The series of lockdowns has left everyone with serious time on their hands, and most people started a project to pass the time. What was yours? If your project focuses on creating the latest start-up to shake-up the sports industry, then you are in good company. SportsTechX reported in 2020
Social Media In Sports Marketing The New Era of Social Media in Sports Marketing The similarities between the sports and social media industries are hard to ignore – attracting mass global audiences ✅, rich in scroll-stopping content ✅, and highly competitive spaces for audiences’ time and engagement ✅. The global
A Brief Summary The digital revolution in the sports industry is alive and kicking with an unscripted global pandemic fast-tracking the marketing landscape into a solely digital focus. The past year has seen brands, teams, and leagues adapt to challenging times and find new ways to meet their business goals
The latest iOS updates always come packed full of surprises, however, iOS 14 will impact online advertisers, Facebook in-particular this time around. For the purpose of this article, we will discuss the impacts and actions for Facebook advertisers. In a nutshell, we are talking about users privacy. It remains (and
I think the majority of people will be happy to see the back of 2020, but how has it affected Facebook’s CPM’s? and what should be expected heading into the busiest commercial period of the year… Covid’s Impact With Covid-19 taking hold in March you can see that Facebook’s CPM’s
First and foremost, the entire Digital Playmakers team would like to use this opportunity to wish everyone good health in these unprecedented and challenging times. We send our support out to all clients and those within the sports sector who are working hard to adjust and keep their businesses moving
THERE’S NO SUCH THING AS A CAPTIVE AUDIENCE – WELCOME TO THE ATTENTION ECONOMY. In today’s world, consumers of sport have infinite choice and unlimited digital currency to spent it seems. The sporting sphere rotates around multiple media channels, mediums to engage and virtual stadia to interact, pre, during and
A Brief Summary Digital marketing in the sports industry is moving at a rapid rate. Whilst the sports industry has been slower to adopt the digital revolution, it is by no means the slowest, and it is now seeing significant investment. But firstly, it makes sense to deep dive into
Unfortunately, Jim Carrey is not here to shed any positive or funny wit on the topic. But Google has announced that it plans to end its support for third-party cookie based tracking. Other browsers such as Safari and Firefox have already made this move. However, as we all know, Google
Twitter CEO Jack Dorsey recently announced that the social media platform will be banning all political advertising. We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…🧵 — jack 🌍🌏🌎 (@jack) October 30, 2019
The world of digital advertising is at its peak and will undoubtedly continue to be a key component in companies marketing strategies for years and decades to come. In a massive strategic move, the content recommendation company Taboola has announced it is acquiring Outbrain for $250 million. “We are excited
Business spending on sports sponsorship is set to grow by 4% to £35bN, but rights holders such as leagues, teams and tournaments, are under-exploiting sponsorship deals, according to research from agency Two Circles. There could be an extra £14bn in revenue being unrealised because of outdated rights packaging. The research also
There is nothing more terrifying than someone gaining access to anything of personal worth online. Even worse when it is your social media profile, business, online details, or quite frankly anything that belongs to you. Worryingly, we have seen a recent spike in online hacking of Facebook accounts and Business
Now video marketing isn’t a new revolutionary stream of marketing to gain customers and sell products. However, it is a tool that more and more businesses have started to realize how important it is to use to convert and make sales in every industry. We aren’t talking about just uploading
Facebook recently held its annual developer conference (F8) in San Jose, California. The conference gives insights into the forthcoming year. Unveiling plans and updating us on their latest technological developments. Privacy and Security Unless you have been living under a rock, you will probably have heard that Facebook has gotten
Welcome to the IG Store. The shop that never sleeps. And so it begins. A new revenue stream for Instagram and a more immersive experience for the 130 million Instagram users tapping the interactive product tags. Shopping posts will now facilitate in-app purchases without users leaving the app. This new
Where The Main Event Meets Mobile – Deliver The Main Stage Message Via Facebook Stories. Facebook’s new Stories feature for event sharing opens up new advertising medium for marketers. Following the migration of FB users to the trendy Instagram platform for superior, feed posting, messaging & story documentation; one key
First impressions count, but don’t judge data by it’s cover. Facebook’s functionality from a digital marketing perspective is second to none when it comes to prompting actions & engaging users, but its real power play is understanding people. In every month of 2018, 1 billion consumers saw ads through the
