The golf industry has grown exponentially in recent years due to an expanding international fan base, increased viewership of major championships [1] and live events returning in full force around the globe.
But what does this mean for brands, sponsors and rights holders?
You might need help with your performance marketing objectives to help reach a growing target digital audience or require support with your ticketing strategy for your next live event. Maybe you need assistance with diversifying your revenue streams to grow your long-term commercial success.
Fortunately for those operating in the golf business, we are digital and performance marketing specialists with solutions to the above potential issues. So, let’s jump in to see how we can help you to achieve success.
As the market grows and golf becomes an increasingly popular mainstream sport, we anticipate more brands, sponsors, and agencies will join the industry. The expanding market could lead to a rise in the cost of CPCs and CPAs as more companies will be competing for the attention of digital and social audiences. We hope this isn’t the case, but if it does happen, we can help.
Our team has proven experience collaborating with clients, partners and the platforms themselves to develop best practice for paid ads. We pride ourselves on being able to tailor content for specific channels and optimise your paid ads to meet a variety of marketing objectives.
So, if you need to improve your click-through rate or just a digital specialist to guide you in the right direction, our agency can lead you to success.
The live golf industry has been back in full swing for the past 15 months now that has seen major championships resume, America win another Ryder Cup and a fresh crop of rising talent coming through the ranks.
Ultimately, we want to help our partners and your brand captalise on the return of a growing industry. We can utilise our critical relationships with digital event companies such as Eventbrite and Active to create campaigns that sell tickets and promote registrations for your future events.
Our campaigns are optimised for:
A Digital Playmaker campaign can be tailored to your brand, as we understand our clients will have different requirements depending on their immediate and long-term goals. There are no limitations, we can customise our work to best fit your bespoke needs.
The return of live golf events can’t come soon enough for us, our partners, and we imagine for your brand too. Digital Playmakers have optimistic growth expectations for the live events and ticketing sectors based on the eventual return of full capacity crowds at events. We are ready to help you capitalise on the return. We can utilise our critical relationships with digital event companies such as Eventbrite and Active to create campaigns that sell tickets and promote registrations for your future events.
Our campaigns are optimised for:
A Digital Playmaker campaign can be tailored to your brand, as we understand our clients will have different requirements and objectives coming out of the global pandemic. The golf industry is starting to welcome audiences back to significant tournaments [3], and we can help you capitalise on the return of fans to get your brand’s competition or event back in full swing.
Live events are an absolute goldmine for those involved. But what if our team could increase your overall revenue by diversifying your income streams? Digital Playmakers have e-commerce and sponsorship activation offerings that can increase your revenue and consistently engage your digital audiences.
Our e-commerce services focus on combining bespoke strategies and dynamic product ads to take your audience to the conversion stage of the funnel. We can also assist with your activation goals by using strong engagement channels to target your desired audiences and gain real-time feedback.
Digital Playmakers is ready to help you capitalise on recent e-commerce trends [2] and utilise our activation capabilities to ensure you are top of the industry standings and consistently engage your brand following.
Whether you have been in the industry for years or you are in the process of launching a new brand – we want to help you succeed. Performance marketing is one of our specialities and our team will create paid ads that not only deliver, but also maxmise your ROI.
Digital Playmakers also have the live event expertise and ability to diversify your revenue streams, which will get your fairways roaring once more and ensure your brand achieves long-term commercial success.
Are you ready to take the next step? Contact our team and we will be ready to tee off in no time. We can discuss a suitable pricing model and ways to win on the 2022 golf industry course.
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