Sports Performance Marketing
“Athlete marketing is the scientific, strategic and systematic execution of standing out, staying relevant and building value in the minds of current and potential fans, so as to maximize fan support (athlete brand equity).” [1]
Digital Playmakers understand that you might not have time to produce stand-out content, stay relevant on social, and build value for your audience as a professional athlete. Here is where we come in. We are proven specialists with the ability to help you achieve marketing greatness alongside your sports career. Ready to start your journey? Let’s begin!
Growing Your Audience Following
As a professional athlete, you could have millions of fans online and offline, or you might have a limited following, depending on your profile in your respective sport. We understand that growing your online audience is difficult either way in crowded digital and social spaces.
We can help you fend off the competition by implementing an audience-focused strategy that doesn’t just rely on promoting your status as a professional athlete. The plan would focus on providing your audiences with value-added content, splitting your audience into segments and tailoring content for each audience segment’s interests.
Most importantly, we will ensure the content grabs then retains their attention. We believe these are the essential building blocks to use when developing the online following of athletes and their brands.
Monetising Your Content
Performance marketing is one of our agency specialisms, and we strive to help our clients to monetise content. This area of digital marketing can include anything from advertising on paid media platforms to sponsorship activation with global brands. Why should you care if you are an athlete?
Digital Playmakers can help you move beyond vanity metrics (we know they feel good) but generating a passive income from your content will feel even better. We will increase your click-through rates or reduce your cost-per-click, as our agency has the skills to meet any content monetisation objective.
The key for us is helping you to diversify your revenue streams outside of your salary and endorsements, allowing you to generate passive income consistently.
The Power of E-commerce
Unlocking the power of your e-commerce offering is another way that we can help you generate passive income. You can capitalise on your fans wanting to be advocates and social mouthpieces for your brand. E-commerce can allow you to connect with your fans through a piece of your identity. They buy into your brand, represent you and promote you all over the globe.
Digital Playmakers have built multiple successful revenue streams of e-commerce for brands and their products across the sports ecosystem. Our unique approach focuses on utilising dynamic product ads, growing your return on ad-spend and consistently bringing your customers from the brand/product awareness stage to the final conversion stage (buying your product).
Unlocking Potential
Digital Playmakers want you to excel online and offline with your performance. Be like Jofra Archer; let us take care of your athlete marketing whilst you continue to dominate in your respective sport.
We can nurture the “power of attention economics” [2] in your fan following to unlock the unlimited potential of your athlete brand equity.
The tangible athlete marketing aspects might take care of themselves, but the online elements will definitely grow to new heights with the help of Digital Playmakers.
