Our Top 10 List of Sports Marketing Agencies
The sports industry is brimming with different types of agencies that specialise in everything from sponsorship activation to content creation. But how do you know which is the best for you? Does the agency have the right specialisms to meet your requirements, will your creative brief be achieved, and does their company culture align with yours?
If you are a client, choosing the right agency to collaborate with is vitally important to ensure the chosen party can deliver on all of the above. As we said, the industry is brimming with options and it is challenging to start your search for your ideal agency with plenty available.
So, we have created a top 10 focused list of sports marketing agencies to showcase the diverse range of agencies and bespoke specialisms on offer in the industry.
1. Digital Playmakers
We are a sports digital marketing agency that specialises in performance and growth marketing. A full-funnel agency with four service pillars 1. Performance Marketing, 2. Data & Analytics, 3. Brand Development and 4. Creative Genius. We offer performance/data-lead marketing services that help take our clients to the next digital level. Born out of previous agency frustrations Digital Playmakers offers a unique to the market agency model, via our Senior Experience Guarantee and slow growth approach. No greedy agency vibes here!
Agency specialisms: Performance marketing, brand development, data & analytics, bespoke creative.
Client list includes: HYROX, Threshold Sports, Premier Sports, YBVR and BOXXER
You can contact us here.
2. Fifty Digital
Fifty Digital is a digital and social media agency with renowned sponsorship in sport offerings and creative services. The agency collaborates with brands and rights holders to deliver tailored solutions that engage and commercialise audiences.
Agency specialisms: Sponsorship activation, digital strategy, content creation and live sport social.
Client list includes: British & Irish Lions, Shell, Prime Video Sport, World Athletics and DS Techeetah.
3. WePlay
WePlay is a performance-based marketing agency and was the first type of agency to be created for the digital landscape. The agency utilises an integrated marketing approach to deliver suitable business growth and scalable commercial success for its clients.
Agency specialisms: Performance marketing, digital strategy, creative production and paid media.
Client list includes: FIFA, PSG, Red Bull, Turkish Airlines Euroleague and La Liga.
4. LiveWire Sport
LiveWire is a content marketing agency with a distinct reputation for delivering first-class digital services for the likes of Wimbledon and Formula 1. LiveWire uses its digital pillars (the four Cs) to deliver proven ROI on digital and paid social spend.
Agency specialisms: Digital consultancy, bespoke creative and commercial strategy.
Client list includes: Premier League, Formula One, World Rugby, Team GB and Wimbledon.
5. Little Dot Studios Sport
Little Dot Studios is a digital content agency and media network that produces authentic connections between tailored content and digital audiences. LDS collaborate with brands to create premium media for 500+ social channels that deliver millions of worldwide views.
Agency specialisms: Digital production, content distribution and digital media.
Client list includes: IMG, Women’s Super League, Formula E, Inter Milan and Chelsea FC.
6. CSM
CSM is a global marketing and brand experience agency that services the sports, entertainment and media industries. The agency specialises in establishing universal brands and creating unforgettable live experiences with rights holders for digital and social audiences worldwide.
Agency specialisms: Brand experience, right holder collaboration, talent management, and live sport.
Client list includes: Rexona, Lucozade Sport, ECB & Specsavers, AIA and Square.
7. ENGINE Group UK
ENGINE Group UK is a full-stack consultancy with proven expertise across various digital and creative services, from brand experience to data analytics. ENGINE connects the power of diversity with innovative thinking and a robust culture to succeed in the future.
Consultancy specialisms: Digital consultancy, brand and experience design, advertising and communications.
Client list includes: Under Armour, Sky, Coca-Cola and Royal Air Force and Lexus.
8. rEvolution
rEvolution is an independent sports and lifestyle marketing agency that thrives on helping brands to utilise sports to achieve tangible success and business objectives. The agency leverages a three-pillar strategy to produce bespoke ideas, clinical execution and studied evaluation for some of the industry’s biggest names.
Agency specialisms: Sports marketing, sponsorship activation, public relations and esports.
Client list includes: Land Rover USA, Tottenham Hotspur, Continental Tire and Concacaf Gold Cup.
9. Seven League
Seven League is a global sports digital consultancy with proven experience in helping sports organisations and businesses to recognise their content opportunities, possible risks and strategic approach in the digital landscape.
Consultancy specialisms: Strategy, technology (project management to technology stack) and business & commercial.
Client list includes: UEFA, The Open, Ascot, Barcelona FC and England Netball.
10. Two Circles
Two Circles is a data-driven marketing agency that uses data to create personalised relationships between fans and their favourite sports. The agency aims to better the sporting experience for fans worldwide and grow suitable revenues for their clients.
Agency specialisms: Gameday revenue, media rights, venue optimisation and sponsorship.
Client list includes: NFL Game Pass, ATP Media, New York Islanders, IBU and ICC.
Research, Compare and Contact
The key things to consider when choosing the right agency for you is to research, compare and contact. Start by searching the different types of agencies in the industry and the available service offerings.
You should follow this by looking at the agency’s case studies and comparing them to your creative brief and decide if your goals can be achieved. The final step is to reach out to an agency or send out an invitation to tender and let the talking begin.
Reach out to us if you would like to know more about our expertise and find out if we are the agency that can take you into the future. If you are looking for sports growth and performance marketing experts, we can help you achieve success and let you take all of the glory free of charge.
