We all know who performed best at the Olympics games this year but how did the Olympic games and the athletes perform online? In our Tokyo 2020 Digital Review, Digital Playmakers delved into the digital performance of the games and its participants in the ‘unofficial digital Olympics’.
This review covers the following areas:
The Executive Summary
Media Channels
Digital Engagement
Consumer Motivation
The Engagement Olympics
The Influencer Olympics
Sporting Preferences
Legacy Comparison
Conclusion
Please feel free to download, using the form on this page, to get a comprehensive breakdown of digital insights from the latest Tokyo 2020 Olympic Games.