Digital Playmakers know that any agency in the sports industry could make this claim about themselves on their website without having the evidence to support it. Don’t worry, Industry Insights readers, we hear you. Fortunately for us, we have our bespoke digital specialisms plus our sport expertise to support this statement – and we let our noteworthy case studies do the talking for us. Let’s start by examining our digital specialisms, then look at how we have applied these to help clients achieve marketing success in their respective sports.
We are digital specialists
Here at Digital Playmakers, we have four key specialisms across digital that we can offer clients to assist them with any given digital objective within their respective sports. Our services cover performance marketing, data and analytics, creative genius, and brand development.
Each of our specialisms encompasses diverse expertise within that digital pillar to ensure we can adapt our services to meet any client brief – no matter what the objectives!
Performance Marketing
As we are digital growth experts, it is no surprise that performance marketing is one of our key strengths. Our performance marketing services enable us to offer industry-best, end-to-end digital solutions to meet client needs across OTT subscriptions, live events, e-commerce, sponsorship activation, CRM growth and Esports.
We can optimise our campaigns to achieve higher AOV’s or reduce cost per acquisition, and our key takeaways focus on hyper-targeting your audience with valued added tailored content.
Explore our performance marketing services here
Data and analytics
As well as having the ability to deliver successful marketing campaigns and generate bespoke takeaways, we can also measure and track your performance. We can review, develop and enhance your analytical game to enable you to make key data-driven decisions from important analytical insights.
If you are looking for marketing platform experts with a centralised reporting suite, digital audit services and proficiency in UX – then look no further than our team.
Learn more about our data expertise here
Creative genius
Another key aspect of digital and our agency is creative genius. We understand that crafting quality content that truly resonates with your target audience can feel like a never-ending problem without solid solutions. This problem is where we can help you! We can offer you bespoke consultancy and absolute creative genius that will generate proven short and long-term solutions for your content creation and audience engagement needs.
We can apply our creativity to your paid ads or landing pages, and we guarantee to keep your creativity one step ahead of your competitors across the industry.
Discover more about our creative genius here
Brand development
An identity, a voice, and a personality. Digital Playmakers understand your brand makes up everything that you are. Our team can create brands from scratch (including websites and guidelines), refresh your brand’s offering or enhance your brand for the long-term future.
Our brand development expertise includes hosting and website development, brand guidelines, brand positioning and copywriting. If you need help with the vision for your website or creative guidelines, Digital Playmakers will assist you with all your brand needs.
Find out more about our brand development offering here
We Aren’t Just Digital Specialists; We Are Sports Digital Experts!
Sports digital is at the core of our agency, and we aren’t thriving unless we are helping our clients to meet their objectives and grow in their respective sports. We are sports digital experts, after all. Let’s see how we have utilised our digital expertise to help clients across the sports industry with various marketing objectives by delving into some of our case studies.
Premier Series / La Liga
We have seen a steady rise in brands like Premier Sports providing a range of sports-focused content direct to digital audiences through OTT and SVoD product offerings. Are you a fan of football? We are too!
Digital Playmakers have been working with Premier Sports since 2019 to drive subscriptions for their La Liga OTT product offering and improve metrics throughout the funnel. Our appointment has been a winning formula for Premier Sports as we have successfully delivered 1000’s of new subscribers and seen a 19% reduction in CPC.
Objectives
- Drive subscriptions for Premier Sports’ La Liga product offering.
- Reduce the cost per acquisitions for new OTT subscribers.
- Improve metrics for Premier Sports throughout the entire marketing funnel.
Key results: 16m impressions, 1,000’s of new subscribers and 19% reduction in CPC.
Read the full case study here.
Total Motion Events
Total Motions Events are the kings of organising sports events for various clients across public, private and third sector industries. TME appointed us to increase the participation numbers at specific events, review historical marketing campaigns and more importantly, drive event registrations through key social platforms.
Our sports digital expertise really shone through in this case study as we successfully increased event registrations, generated a significant amount of brand awareness in the local population and unlocked crucial data for future marketing campaigns.
Objectives
- Increase Total Motion Events’ participation numbers, especially for Tooting Bec Lido Aquathlon and Tooting Bec Lido SwimRun.
- Drive event registrations through Facebook and Instagram.
- Maximise ROI by targeting high-value audience segments during paid media and organic campaigns.
Key results: 300% uplift in sales, 500% increase in impressions and 75% reduction in CPA
Read the full case study here.
Proving our worth in the industry
Here at Digital Playmakers, we don’t just say we’re a top sports digital agency in the UK for the sake of it – we have renowned digital specialisms and supporting case studies to prove it. Our bespoke services are both extensive and specialised, which allows us to cater for various short-term and long-term digital objectives. Sport is our passion alongside all things digital, and we are always willing to apply our services to any sport, from European football to endurance events.
We are sports growth specialists and we are ready to take you to the next level of the sports digital landscape. No matter what your objective, project size or budget we are ready and waiting to help you now or in the future. So contact us today to find out more about our sports digital services and our pricing options. Are you ready to work with a top sports digital agency in the UK?
