This latest instalment of Industry Insights won’t be a sales pitch on why you should work with us, although we are always happy to help new and existing clients. Instead, we are looking to illustrate how sports marketing companies can help those operating in the sports industry space – and the opportunities are endless!
We have focused our insights into four key aspects of sports marketing: planning and strategising, content production, commercialising content and data & analytics. The insight will showcase how sports marketing companies can help you whether you are a brand, media organisation or rights holder. If you are ready, please take your seats as the showcase is about to begin.
Planning and strategising
The first part of any successful campaign or strategy is the planning and research stage. Sports marketing companies can help you map out short-term campaigns and long-term digital strategies to be implemented across your owned channels to guarantee commercial success.
The key factors to consider with your chosen company at this stage are defining the objective(s), KPIs, target audience, project run dates and creative – if any. Once the planning stage is complete, an agency can design your content and test the creative on your channels and target demographic.
Crafting your creative
Content and creativity are essential aspects of engaging with your desired audience. A marketing company should generate a content split (80/20) with eighty per cent of the content benefiting your target audience by either entertaining, informing or educating them. The remaining twenty per cent should focus on promoting your business offering, brand personality and services.
The creative specialisms will vary from company to company. Still, most sports marketing companies can offer video, graphic design, audio and content services to put your ideas onto a digital canvas. The creative should reflect the campaign objective or long-term strategy in each piece of content to ensure you are consistently taking steps towards your overall goal.
A sports marketing outfit can produce content that benefits your audience, but the creative also needs to meet your goals and develop profitable revenue streams.
Commercialising content
Social and digital platforms are progressively becoming pay to play spaces, and it is vital to utilise your marketing budget effectively to deliver commercial success. Sports marketing companies can help run targeted paid campaigns on your owned channels to get your content onto the screens of your desired audience.
This stage is key to commercialising your content and generating sustainable revenue streams to deliver healthy ROI on your advertising and social spending. The opportunity to use paid media will give a chosen company the invaluable opportunity to grow and retain your audience by creating targeted content. The use of paid media in a campaign or long-term strategy should be measured regularly using data insights and analytic tools to optimise them and ensure you meet your objectives.
Analysing the performance
Data and analytics are vital components used in examining the performance of your past and current campaigns/strategies to inform future insights. A sports marketing company can conduct social media and digital audits to unlock critical insights that can be used to inform and plan future successful campaigns. The audits will highlight various aspects of the campaign, from strengths to future improvements and how to communicate effectively with your target demographic.
Sports marketing companies will have access to platform-native insights and analytics software to measure significant factors, including reach and engagement. The opportunity to analyse these factors will ensure a marketing company can ground your future content in past data and improve future campaigns. The use of insights and data analysis can mould your sports marketing game to your audience and help you overtake your competitors.
The DPM insight cycle
Our insight cycle is complete, but the help you can receive from a sports marketing company is only a Zoom call or an email away. The key to maximising the assistance you receive is to select the right company for your projects and stick within your requirements – try to avoid unnecessary sexy ad-ons. We know it is challenging. Stay focused on your objectives. Remember why you requested their help in the first place.
This Industry Insight should help outline the several ways that sports marketing companies can assist you with anything from generating sustainable business growth (ROI) to crafting scroll-stopping creative. If you are looking for assistance with any of the above, we could be that sports marketing company.
Digital Playmakers will facilitate the link-up play between strategy, creativity, performance and analytics to assist the growth of your brand, audiences and revenue streams. Are you ready to win? Contact us and let your journey to success begin.
