What does it take to earn a title like this in the current sports advertising market?
Do you need to be sports growth experts…maybe have multiple digital specialisms, or offer your clients unbeatable performance? Digital Playmakers have accomplished this industry status by providing our clients with this bespoke combination and consistently achieving the objectives set out in each client brief.
Sports digital is ground into our DNA at Digital Playmakers. We pride ourselves on applying our expertise to any sport and digital objective – and we aren’t planning on slowing down any time soon. So, let’s jump in and see what it takes to become one of the fastest-growing sports advertising agencies in the UK.
Growing a personal brand – Jofra Archer (2019)
Our brand development success started in 2019 with our work with Jofra Archer (England International Cricketer) to build his personal brand. DPM worked with Jofra to examine how his on-field performances and online presence impact his branding as a professional sportsperson.
Objectives
- Highlight how to grow an athlete’s brand by utilising social media effectively.
- Showcase what social platforms can deliver the most growth for a personal brand.
- Examine how a strong athlete brand can increase personal revenue.
Key results: Twitter followers increased by 354%, Instagram followers increased by 321%, and Jofra Archer gained 250K social followers.
Developing success OTT campaigns – Premier Sports (2019)
Alongside our brand development expertise, we have also become renowned for our performance marketing services – including OTT and SVoD subscriptions. With this impressive track record with OTT campaigns, we were appointed by Premier Sports to drive subscriptions and customer acquisition for their newly acquired Series A OTT product offering.
Objectives
- Drive subscriptions for Premier Sports’ new Series A OTT offering.
- Increase customer acquisitions for Premier Sports’ Series A OTT product offering.
- Commercialise content and reduce cost per acquisition.
DPM takeaways: 1.8m impressions, 100’s of new subscribers and 60% reduction in cost per acquisition.
Taking emerging brands to new market and audiences – Premier Sports (2020)
Premier Sports have also utilised our renowned OTT services to help with their latest rugby product offerings. DPM developed a successful go-to-market strategy specifically targeted at the Asian markets to introduce the formation of Premier Sports Asia and promote their northern hemisphere rugby offering (Six Nations 2020).
Objectives
- Develop a go-to-market strategy for Premier Sport’s newly founded Asia arm.
- Utilise performance marketing campaigns to advertise Premier’s latest OTT offering.
- Successfully market Premier’s new product in English to the Asian markets.
Key results: 4.4m impressions, 50% decrease in cost per thousand (CPM) and 25% of Asian rugby fans reached.
Increasing online race registrations for live events – Threshold events (2020)
Live events and ticketing are also part of our performance marketing expertise alongside OTT and SVoB subscriptions. Marketing live events hasn’t been plain sailing during 2020, but we are always ready for new challenges. For example, threshold Sports recently appointed us to increase online registrations and signups for their flagship trail series.
Objectives
- Increase online race registrations for the Threshold trail event series.
- Optimise click-through and conversion rates.
- Reduce cost per acquisition within the overall marketing budget.
DPM takeaways: 9m impressions, 1000’s new participants registered and a 40% reduction in cost per acquisition YoY.
You make the play. We make it happen.
Digital Playmakers have become one of the fastest-growing sports advertising agencies by developing bespoke digital specialisms to consistently help our clients achieve marketing greatness in the current landscape.
As you can see from our case studies above, we can cater to various sports and digital objectives, from marketing live events in a pandemic, to taking new offerings to international target markets. We aren’t just digital specialists; we are sports digital experts!
The selected case studies aren’t exhaustive of our achievements to date, and if you would like to know more about our work at DPM, you can read more case studies here. We are always ready to assist existing and potential clients with digital objectives in their respective sports, and we have pricing packages to suit every project type. If you would like to work with the Digital Playmakers team, please get in touch! You make the play. We make it happen.
