A Review of Women's Sport 2022

A REVIEW OF WOMEN’S SPORT IN 2022

A REVIEW OF WOMEN'S SPORT IN 2022

A Review of Women's Sport 2022

What a year…! Our Review of Women’s Sport In 2022 analyses eight main areas. Providing valuable insights and recommendations, enabling you to make informed, data-led and strategic decisions.

The idea behind this report was born when Digital Playmakers were inspired by the story of full-time rugby player, former Sports Lawyer and Journalist Charlie Willett. We detail her story later in the document. We decided to team up with her to help to review the progress and dispel any misconceptions surrounding women’s sport, whilst comparing the directly against men’s sport. 

We cover, in great detail, the value, ethics, welfare and commercial models surrounding the gender based sports debate. The objective of this report is to accurately update and arm business executives with the latest insights, enabling them to make data-driven decisions surrounding women’s sport. 

The content is broken down into the following format: 

  1. The Headline Events
  2. In The Stadium
  3. On The Screen
  4. Fan Potential
  5. Digital Arena
  6. Road To Pro
  7. Athlete Welfare
  8. Summary

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