Digital Playmakers have produced a gorgeous infographic looking into social commerce and the effects and influence social media (organic and paid advertising) has on those scrolling through content when it comes to parting with their hard earned cash.
We asked a series of questions to gain further understanding into what is going through users heads and how it links to their final decision to purchase (or not) from brands online.
Within the infographic we provide you with extremely insightful data that will arm you during your next strategy session or planning for your next social media campaign!
