The Padel People, a growing network of padel clubs, sought to establish itself as a leading brand in the fast-growing sport of padel across the UK. With new locations opening and an increasing interest in the sport, they partnered with Digital Playmakers to enhance their digital presence, attract more members, and optimise their online engagement. Our mission was to deliver a cohesive strategy that would strengthen The Padel People’s brand identity and drive participation across their venues.
To help The Padel People achieve their goals, Digital Playmakers provided a comprehensive suite of services:
Paid Media Campaigns: We executed targeted advertising campaigns designed to drive membership sign-ups, court bookings, and raise awareness of new club openings.
Social Media Management: Our team managed The Padel People’s social media platforms, creating engaging content to grow their online community and foster local engagement.
Search Engine Optimisation (SEO): We implemented on-site and off-site SEO strategies to boost the website’s visibility and attract organic traffic from local and national audiences.
Reporting: Regular performance reports provided The Padel People with detailed insights into campaign effectiveness, enabling continuous optimisation and informed decision-making.
Website Design & Optimisations: We redesigned and optimised their website to improve usability, enhance booking functionality, and provide a seamless user experience across all devices.
Digital Playmakers’ partnership with The Padel People delivered outstanding outcomes:
Increased Club Bookings: Paid media campaigns resulted in a huge boost to court bookings and a significant increase in enquiries about membership packages from each of the site launches.
Social Media Growth: Followers across social media platforms grew by over 150%, with engagement rates seeing a 50% uplift, creating a vibrant and active online community.
Improved Website Performance: The newly designed website achieved a 60% increase in traffic, with enhanced navigation and functionality contributing to a 35% reduction in bounce rates.
Higher Search Rankings: SEO efforts led to The Padel People’s website ranking on the first page for key search terms, driving a 60% increase in organic traffic.
Actionable Insights: Comprehensive reporting provided clear metrics and actionable recommendations, enabling The Padel People to refine their strategies and achieve sustainable growth.
Through our tailored approach and commitment to excellence, Digital Playmakers empowered The Padel People to establish themselves as a leading padel brand, driving awareness, participation, and long-term success.
