Sidearm is a leading provider of cricket training aids, specialising in innovative products designed to enhance the skills of cricketers at all levels. With a commitment to excellence and a passion for the sport, Sidearm has established itself as a trusted brand among cricket enthusiasts worldwide.
Sidearm approached Digital Playmakers with the aim of accelerating growth across multiple fronts. Their primary objectives included:
When onboarding Sidearm, there was no marketing strategy in place. This meant the first port of call was to develop a detailed hybrid marketing strategy that covered both B2C and B2B sales.
Digital Playmakers were tasked with increasing brand visibility and engagement on key social media platforms, to foster a strong community of cricket enthusiasts.
We have successfully executed Sidearms performance marketing campaigns that have helped launch and continue to scale the D2C offering.
In conclusion, our comprehensive suite of services for Sidearm has significantly bolstered their market presence and engagement within the cricket community.
Through a meticulously crafted marketing strategy, we identified key opportunities and tailored our approach to align with Sidearm’s brand values and target audience. Our social media management efforts have not only increased their follower base but also fostered a vibrant online community, enhancing customer loyalty and brand interaction.
Furthermore, our performance marketing campaigns have delivered measurable results, driving substantial traffic to their website and boosting sales. This holistic approach has positioned Sidearm as a leader in cricket equipment aids, demonstrating the power of strategic marketing and targeted online engagement in achieving business growth and brand recognition.
