Rugby Manager, a popular mobile gaming app, sought to elevate its brand and user engagement to remain competitive in the crowded sports gaming market. Facing challenges with user retention, monetisation, and visibility, the developers partnered with Digital Playmakers to implement a comprehensive marketing and design overhaul. Our goal was to redefine Rugby Manager’s brand identity, optimise its app experience, and boost both player acquisition and retention through targeted strategies.
To achieve Rugby Manager’s objectives, Digital Playmakers delivered a robust suite of services:
Re-brand: We created a dynamic new brand identity that resonated with rugby enthusiasts and reflected the app’s competitive edge. This included a redesigned logo and cohesive brand guidelines.
Social Media Management: Our team managed Rugby Manager’s social media platforms, developing engaging content to grow the app’s online community and foster player loyalty.
Paid Media Campaigns: We ran targeted advertising campaigns aimed at acquiring new users, increasing downloads, and driving in-app purchases.
Commercial App and Marketing Strategy: A tailored strategy was developed to align marketing efforts with the app’s revenue and growth objectives, ensuring a unified approach across all channels.
Reporting: Regular performance reports provided actionable insights into campaign effectiveness, enabling continuous optimisation and client transparency.
App UX Re-design: We redesigned the app’s user experience to enhance navigation, streamline gameplay, and improve overall user satisfaction.
In-game Ad Optimisation: Our team optimised in-game advertisements to maximise revenue while maintaining a seamless user experience.
App Notification Campaigns: We implemented strategic notification campaigns to re-engage dormant users and boost in-app activity through personalised messaging.
Digital Playmakers’ collaboration with Rugby Manager delivered exceptional outcomes:
Increased App Downloads: Paid media campaigns drove a 3000% increase in app downloads, significantly expanding the user base.
Improved User Engagement: Social media management and app notifications led to a 320% boost in active daily users, with a notable increase in session duration.
Enhanced App UX: The redesigned user experience resulted in a 55% reduction in churn rates and a 20% increase in user satisfaction scores.
Optimised Revenue Streams: In-game ad optimisation contributed to a 410% uplift in ad revenue, while targeted campaigns increased in-app purchases by 376%.
Strengthened Brand Identity: The re-branding initiative revitalised Rugby Manager’s image, making it more appealing to its target audience and standing out in the competitive market.
Actionable Insights: Comprehensive reporting enabled data-driven decisions, ensuring sustained growth and continuous improvement.
Through our holistic approach and innovative strategies, Digital Playmakers helped Rugby Manager achieve its goals, reinforcing its position as a leading mobile gaming app for rugby fans and paving the way for future success.
