Mana Sport, a brand rooted in the values and culture of rugby, sought to establish a strong and cohesive identity that reflected its unique positioning in the industry. To achieve this, the team partnered with Digital Playmakers to develop a distinctive brand identity and comprehensive brand guidelines that would ensure consistency across all touchpoints. Our goal was to create a visually compelling and strategically aligned brand presence that would resonate with audiences and reinforce Mana Sport’s core values.
To bring Mana Sport’s vision to life, Digital Playmakers delivered:
Brand Identity: We developed a bold and impactful brand identity that captured the essence of rugby, incorporating elements inspired by the sport’s culture and heritage. This included a bespoke logo wordmark, a distinctive icon, and a cohesive visual system that ensured strong brand recognition.
Brand Guidelines: We created a detailed brand guideline document outlining the proper use of the brand identity. This included:
Logo usage and variations
Icon identity and application
Typography selection and hierarchy
Primary and secondary colour palettes
Correct and incorrect brand applications
Example applications for marketing and digital materials
The collaboration between Digital Playmakers and Mana Sport delivered significant outcomes:
Clear and Consistent Brand Identity: The newly developed brand identity positioned Mana Sport as a visually compelling and recognisable brand in the rugby space.
Seamless Implementation: The comprehensive brand guidelines enabled the Mana Sport team to maintain brand consistency across all platforms, from digital marketing to merchandise and event branding.
Enhanced Market Positioning: With a strong and well-defined brand presence, Mana Sport gained credibility and appeal among stakeholders, partners, and the rugby community.
Long-term Brand Sustainability: The structured brand guidelines provided a framework for future marketing and branding efforts, ensuring a sustainable and adaptable brand identity.
Through our strategic approach and creative expertise, Digital Playmakers helped Mana Sport establish a powerful and lasting brand identity, setting the foundation for its continued growth and success.
