Champions Choice is a pioneering sports pool betting strategy game that offers sports enthusiasts a dynamic platform to test their knowledge, prediction skills, and strategy acumen. Established with the vision of creating an engaging and competitive betting experience, Champions Choice allows users to participate in various betting pools across multiple sports, including football, basketball, and horse racing. Unlike traditional betting platforms, Champions Choice focuses on community-driven pools where users can compete against each other, adding an extra layer of excitement and social interaction.
The platform’s unique selling proposition lies in its combination of strategy, community, and rewarding experiences. Users can join public pools or create private ones to challenge friends, family, or colleagues. With features such as live leaderboards, in-depth statistics, and personalised performance insights, Champions Choice aims to enhance the overall betting experience and foster a loyal user base.
Champions Choice chose to outsource its scaling challenges to Digital Playmakers. The company recognised the need for a comprehensive marketing strategy to enhance its brand visibility, drive user acquisition, and optimise its marketing efforts to remain competitive in the rapidly evolving sports betting market.
Develop and execute targeted paid media campaigns to drive user acquisition and brand awareness.
Enhance their social media presence to build a community of engaged users and foster brand loyalty.
We established a robust marketing data and analytics framework to measure campaign effectiveness and inform future strategies. This was implemented across their apps, via SDK’s and javascript tags for the website version of the game.
Our strategic marketing efforts resulted in significant growth and measurable success for Champions Choice across all key objectives.
By leveraging a comprehensive approach to paid media campaigns, social media management, and marketing data analytics, our sports marketing agency successfully launched Champions Choice’s marketing efforts. The collaborative partnership not only drove significant user acquisition and engagement but also established a strong foundation for ongoing growth and success in the competitive sports betting market. Through continuous innovation and data-driven strategies, we remain committed to helping Champions Choice achieve new heights and maintain its position as a leading sports pool betting platform.
