Welcome to the journey undertaken by Breaking Lines, the dynamic football podcast hosted by the seasoned duo, Gary Rowett and Dave Carolan. In a bid to redefine their brand identity, Breaking Lines embarked on a transformative re-branding endeavor.
This case study delves into the strategic decisions, creative processes, and impactful outcomes of Breaking Lines’ re-branding journey. Completely revitalising their visual and verbal identity, Breaking Lines exemplifies how a thoughtful re-brand can invigorate new connections while maintaining resonance with their dedicated audience base.
Join us as we explore the steps taken, challenges overcome, and successes achieved by Breaking Lines in their quest to elevate their brand through a fresh and compelling brand narrative.
Kicking off the project starts with understanding the clients wants and needs for their new brand identity. Once this is obtained our branding team create a series of mock-up designs.
In order to implement the new branding consistently, we created a beautiful set of brand guidelines for internal and external use.
Digital Playmakers, provides the individual assets for the brand to come to life. No additional design time required. Clients can then use them as they wish.
By embarking on a comprehensive revitalisation of their brand identity, Breaking Lines not only opens the door to new audiences but new partnerships with businesses whilst also reinforcing their connection with their dedicated audience base.
In the dynamic realm of sports media, where trends shift rapidly and competition is fierce, the ability to adapt and innovate is paramount. Breaking Lines recognised this reality and we approached their re-branding endeavor with meticulous planning, creative ingenuity, and a deep understanding of their needs.
Throughout the process, Breaking Lines remained steadfast in their commitment to authenticity, professionalism, and relatability—values that resonate with both football enthusiasts and B2B partners alike. By refining their target audience and aligning their brand narrative with the aspirations of their partners, Breaking Lines struck a delicate balance between commercial viability and audience loyalty.
As Breaking Lines continues to chart its course forward, the lessons learned from this re-branding journey serve as invaluable guiding principles. By remaining agile, responsive, and true to their core values, Breaking Lines is well-positioned to navigate future challenges, forge deeper connections with partners and listeners, and continue shaping the conversation in the dynamic world of football media.
In essence, Breaking Lines has not merely re-branded—it has redefined what it means to engage, inspire, and connect through the beautiful game. With each episode, each partnership, and each interaction, Breaking Lines continues to break new ground, embodying the spirit of authenticity and excellence that defines the very essence of football.
