BOXXER is the fastest-growing boxing promotion company in the UK. With a focus on bringing inclusivity, innovation and entertainment to one of the oldest sports in the world. BOXXER partners with the world’s largest media partners, including Sky Sports, to bring iconic sell-out nights, whilst maintaining investment in grassroots boxing.
Digital Playmakers’ objective was to increase brand awareness, significantly increase the CRM database size and ticket sales through performance media campaigns. Utilising narrative video content to increase ad performance across Google and Meta.
Implementing tracking with third-party partners was difficult due to the recent platform tracking and privacy changes. Working with clients who have third-party e-commerce partners can be a frustrating process. Digital Playmakers have worked on implementing best practice tracking setup’s but where required have implemented alternative solutions.
BOXXER had previously explored performance marketing as part of its ticket sales strategy. However, we were able to apply their learnings to our significant events experience, to help sell out venues. Combining both sets of minds has led to the production of a highly advanced performance marketing strategy.
Globally, click-through rates have dropped significantly across many digital ad platforms, due to users experiences becoming very similar and content consumption appears to be maturing across all platforms. In summary, it is becoming more difficult to capture peoples attention due to the sheer volume of content produced on a daily basis combined with the length of time users have now spent scrolling on the platforms.
Digital Playmakers successfully delivered over 30 million impressions last year and ensured that all relevant marketing data was captured across BOXXER’s digital ecosystem, enabling the company to make informed decisions about where to invest their marketing spend. Performance-driven ticket sales have skyrocketed and BOXXER is selling out nearly every event they put on!
Over two million tuned into the sold-out Shields vs Marshall fight alone. Making the match the most-watched women’s sports event in history on Sky! Over 11 million impressions and 205K clicks were generated by our campaigns for this event, greatly enhancing the success of the fight night.
This is just one example, of many, demonstrating the success BOXXER is having after partnering with an experienced performance agency to deliver a unique and forward-thinking paid media strategy. Their growth speaks for itself and there is far more to come!
